Influencer Projects & Initiatives
As of late 2025, Bulova was still relatively new to TikTok and looking to expand beyond its highly engaged watch-enthusiast audience to reach a broader fashion and lifestyle consumer. I partnered with four creators to produce three videos each for Bulova's feed, featuring new styles. The content delivered an authentic creator POV while elevating the product through a fashion-forward lens aligned with Bulova’s vision.
Bulova: Holiday 2025
Bulova is a legacy brand rooted in authentic, long-term influencer relationships. For Holiday, the brand made its biggest push yet, partnering with 16 creators across Instagram, TikTok, and YouTube to highlight its most iconic watches. I led the initiative directly with creators who were already organically posting about Bulova, giving them the freedom to lead concepts and produce content that felt natural and seamlessly integrated into their feeds.
428K
TOTAL VIEWS
$0.18
COST PER VIEW
16
TOTAL CREATORS
Esprit is an iconic brand from the 80s and 90s—despite having a previous US presence, my team's goal was to reintroduce the brand to a younger audience. For Spring 2024, I led a campaign to showcase Esprit's most stylish pieces, driving increased reach and engagement across social channels.
4.2M
TOTAL VIEWS
0.72%
ENGAGEMENT RATE
1%
CLICK THROUGH
I spearheaded the production of live shopping events and product-focused Reels in collaboration with influencer @rockybarnes. These Reels were featured on both Instagram and Old Navy’s website, generating approximately $2,000 in sales during each live event and drove an impressive $1 million in additional impressions and sales as the content continued to engage audiences on Old Navy's site.
Old Navy: Holiday 2022
My team partnered monthly with creators who perfectly embodied the Old Navy brand. For our biggest Holiday campaign to-date, we teamed up with 30 creators who brought our #SorryNotSorry holiday message to life, unapologetically sharing festive hauls in October, wearing Christmas pajamas for any occasion, and even playing their own personal Santa.
1M+
TOTAL VIEWS
13.54%
ENGAGEMENT RATE
4.92%
CLICK THROUGH
Old Navy: BODEQUAITY Influencer Campaign
Old Navy launched its groundbreaking size-inclusive initiative, BODEQUALITY, in August 2021, offering all styles in every store from sizes 00-30. To celebrate this milestone, the brand partnered with 53 diverse influencers, creating content that showcased a commitment to inclusivity.
1M
TOTAL VIEWS
10.82%
ENGAGEMENT RATE
237
TOTAL POSTS
In 2020, with limited in-house content production, my team at LOFT took a creative leap by partnering with influencers to keep Instagram vibrant and inspiring by showcasing the endless versatility of the brand's most-loved pieces. These collaborations highlighted the brand's new looks to love with a dash of aspiration when it was needed most.
