top of page
Social Projects & Initiatives
In a freelance, part-time role with Bulova, I focused on growing the output of social-first content for Instagram. From May through September, this strategy drove significant results — increasing views by 46%, engagements by 67%, and reach by 42%.
To boost Esprit's in-house content, I set a dynamic goal: align 30% of Esprit's Instagram feed with engaging native Reels and 30% with impactful static images. This balanced strategy highlighted Esprit’s range and bestsellers, while giving followers a closer look at the styling details and functionality that make each piece special.
At Old Navy, the brand's social strategy focused on amplifying a democratized vision of fashion centered around three core pillars:
✨
Fashion at a Value: bold, on-trend content with sharp, curated visuals that turned heads without breaking the bank.
🔥
Cultural Relevance: posts that hit right in the feels, tapping into trends everyone’s talking about.
💙
Brand Love: from witty captions and visuals that capture Old Navy’s irresistible charm, we kept the fun and relatability front & center.
bottom of page